Evolution of a cube

Over the years, Jonathan, our talented designer, played wnd tweaked the POG logo to represent the POG features, as they evolved.

When it started about 2 years ago, Jon was assigned the task of designing a logo for what was then, a rather crude code generator. How do you faithfully represent something as basic as a generator, yet make it visually appealing? This was the first iteration:

Simple and to the point. We decided to use it on our frontpage. The hand-drawn look illustrates exactly the raw/undeveloped state in which the PHP objects currently are when they are being defined by the user.

We then needed a variation of this idea for Page 2, when the objects have been generated. Jon came up with a ‘golden’ look for the cube. The generated code is as good as Gold, he reasoned. We decided he was right.

Then came the time to design some other variations of the cube for our Setup process. Once again, the design was simple and elegant.

Now, as we get ready to release version 3, we wanted to tweak the logo a bit more so that it reflects more accurately what we’re trying to achieve:

1. Flexibility
2. Speed and
3. Simplicity

And the result is:

I personally think that once again, Jon was able to capture what this next version of POG is all about and translate it to something as simple as a cube. To him, I say thanks once again for a job well done. Questions, Comments? Talk to us